The How and Why of A Business Card Book
If you’re a business owner who wants to enhance your customer or client base, publishing a book in your area of expertise is a smart move that can have huge rewards.
But because you are solely responsible for the success of your business, you may be justifiably concerned that you just don’t have the time to write a book while still managing your day-to-day operations.
Luckily, there is a solution for entrepreneurs who want to solidify their position as an expert in the field, but who understandably don’t have time to write a full-length book to do so – and it’s called the “business card book.”
So what is a business card book, and how can you use it to your best advantage? Here’s what you need to know!
A business card book can be as long or short as you’d like, depending on the time and resources you have available to write.
Essentially, the business card book focuses on the information that matters the most to your clients – whether it’s industry advice, an overview of what you do, or just tips on what they need to know.
It’s obviously shorter than a full book on the topic of your industry, but it’s an equally powerful marketing tool, especially if you work with a publisher who ensures that the design and content is polished and professional throughout.
The benefits of publishing your own business card book can be potentially far-reaching, and include the following:
A business card book does not take a lot of time to create, but nonetheless shares key information about your industry and your business.
Chances are, you’ve thrown away countless fliers, pamphlets, and business cards throughout your lifetime, and it’s unlikely that you remember any of these marketing materials.
But have you ever thrown away a book?
A book is a marketing giveaway item that people will keep and refer to in the weeks, months, and even years to come, which ensures that you stay on potential clients and customers’ radars for the long term.
A business card book is an effective marketing tool for two reasons.
For one thing, it positions you as an expert in your industry. After all, you know so much about your business, that you literally wrote the book on it! People want to work with businesses that know the ins and outs of their field, and publishing a book puts the proof on paper.
The second reason is that a business card book sets you apart from your competitors instantly, and allows you to stand out in a crowd. Simply put, it’s a tool you’ll utilize, that no else in the market has.
Your time is valuable, so the key is to identify the fastest yet most effective way to create and publish a business card book.
And the best way to proceed is to attend the Book Bound event.
Our Book Bound Workshop is a three day immersive and educational event to give you everything you need to know to become an author. From your book’s outline to your publishing options, you’ll have a clear plan for bringing your business card book to fruition – and you’ll be making a smart move towards enhancing your business’ reputation and success.
It’s not too late to join the event in June in Plano, TX here! I look forward to seeing you there!