How to Get Influencers to Share Your Book
In today’s digital age, the right review, plug, or mention from an online influencer can go a long way for first-time published authors. The internet has made it possible for limitless new stories and voices to be heard and shared, and an influencer can play a huge role when it comes to marketing your recently published piece of literature on a viral level.
But who are the influencers you need to reach, and how can they help you with promotion?
Take a closer look at what you need to know about this easy but effective means of sharing your story with the world.
When it comes to the writing world, influencers can take all forms. They can be popular social media or blogging gurus, traditional book critics, press and media, notable experts in your field, or authors who share your style and or subject matter.
Because the nature of influencers can vary so widely, you have a lot of options when it comes to connecting with the folks who inherently have a far-reaching and powerful voice. With influencers, a great review, a little promotion, or just a mention and a link can go a long way in reaching a wider audience.
Depending on the type of influencer(s), there are ample ways to reach out to folks who can help you market your story.
Chances are, you already have friends, family members, or colleagues in your life who reach a large audience through social media fans or online websites and publications. Start with the people you know and already have established relationships with, and ask them to read and share your story.
There are millions of authors, critics, writers, and other influential people out there who can help you with promotion, so it’s essential to narrow your field.
Find influencers who fit in with your story, whether it’s professionals in the field of your subject matter, or critics who tend to focus on books that are similar to yours.
When it comes to online influencers, many valuable connections start by becoming a fan first.
Start following their social media accounts or online blogs, and be sure and interact through comments, sharing their posts, and other forms of flattery in the digital age. This way, when your book is on the shelves, you’ll have an established link, and can reach out to make a deeper connection.
There’s no harm in asking someone to share your story, because the absolute worst that anyone can say is no!
Send an email with a copy or excerpt of your book, a brief introduction, and detailed reasons why you think they would enjoy, (and would like to share), your story. DO NOT make this a one-size-fits all query – make sure that each email or letter is personalized, and outlines specifically why your book aligns with their field of expertise or viewpoints.
Chances are that you already have people in your life and social circles who can help you market and promote your story, and if not, there are folks out there with a big audience who are always looking for something new to share! So get online, get communicating, and get social. With the right connections, your book and story can become a viral sensation.
Ready to make a whole network of authors just like you? Join my Book Bound Workshop this June in Dallas TX! You’ll learn everything you need to know about writing and publishing your story, while meeting potential influencers to help share it. I look forward to seeing you there!