Six Tips for Positioning Yourself As The Expert
Whether you are writing a book, starting a business, or positioning yourself to be the “go-to” person in a particular field, it’s essential that your audience or readers see you as The Expert. This rule of thumb applies regardless of your ambition, or your particular subject, as you’ll attract new fans and followers simply by demonstrating your deep knowledge and position of authority.
But how do you show your readers, audience members, and future fans that you truly know your stuff?
It starts with these tips to help put you in an ideal position to showcase your skills, and make a global presence.
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One of the most important factors when it comes to finding your audience is knowing who exactly that audience is to begin with.
Therefore it’s essential to understand your target demographic, as well as to identify the ways you can help them through your detailed knowledge, personal experience, and other expert attributes.
Once you have your audience in mind, how can your experience and story help and inspire them?
What are the key points you want people to know to improve their own life, skills, or success?
These are questions that must be answered well before you set out to position yourself as an expert, as these will help you keep a clear and concise message throughout the journey to come.
You are likely an expert in a particular field of study, or have an in-depth knowledge on a particular topic, but what are your gaps in this given area?
Know which areas of your topic you may be unfamiliar with, and take steps to fill in these blanks. By constantly expanding your knowledge base, your role as an expert will naturally broaden as well, and can cover multiple bases.
Whether your personal story will inspire others who face similar troubles, or your in-depth knowledge can help other folks in your field of expertise, it’s essential to bear in mind why your audience needs to hear your message.
By uncovering these reasons, and keeping them clear from the start, you can grab and maintain attention with a whole new audience.
Confidence is key when it comes to positioning yourself as an expert, so know your worth!
Remind yourself of what you have to share, how you will inspire others, and how you can improve lives, and always keep these in the forefront of your mind.
In short, always project confidence from the inside out, because if you believe in yourself, then others will too.
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