5 Tips on How to Get Your Book Noticed on Amazon
For many authors and self-publishers, Amazon is both the first step to marketing and publishing a book. It is also the gateway to eventual success. As the leading bookseller in the world, Amazon allows new authors the potential ability to reach millions of readers around the world. On the site, you will find success stories of first-time authors who became literary superstars simply because people were able to discover their book on Amazon.
But while selling your book on Amazon is a relatively easy feat, generating attention can be a bit trickier. Luckily, you can do a few things to increase your odds of how to get your book noticed on Amazon.
So, before you self-publish your story on Amazon, consider these tips that will increase the likelihood that your book will stand out in the crowd and generate both readers and book sales.
The chances are that when you go into a brick-and-mortar book store, your eye is naturally and initially drawn to the most eye-catching books on the shelves. This phenomenon is also true for an online book marketplace like Amazon. Browsers can be scrolling through dozens of titles in just a few seconds.
So, make sure that your cover grabs attention from the get-go! If you have limited skills when it comes to cover design, then hire a freelance artist to give you a hand. Freelance cover designers are readily available on online job websites like Upwork or Indeed. They can create beautiful artwork that helps your book stand out, and usually at a cost-effective price that fits in your budget.
Sometimes, if your description is too lengthy, your verbiage gets squished on your book’s page. This makes it difficult to read. Other times, your description may be short and sweet but doesn’t get to the meat and potatoes of what your book is all about. Again, this makes it difficult to find readers who are looking for works on a specific topic.
So, use your words wisely when it comes to your book description, and focus on keywords. Think about the searches that readers might use to search for a book like yours, and ensure to include them in your description. For example, if you have written a historical romance book, you may use phrases like “A thrilling love story set in Tudor-era England under the reign of Henry VIII.”
Another trick to grab attention is to reference other prominent works and stories that share similarities with your book. For example, “If you like thrillers like Gone Girl, you’ll love this book….” Essentially, you want to be as specific as possible without getting into too much detail and bogged down with heavy-handed descriptions. So, think carefully, come up with specific keywords, and create a description that tells your story in just a few brief sentences.
Amazon has many features you can utilize to generate more exposure, and you should use all of them to your advantage! An excellent place to start is the Author Central portal, where you can add your biography, links to your social media pages, or other titles. As well as more information about both your book and your own story.
In addition, the “Look Inside” feature is a great way to generate more interest and give your potential readers a taste of what’s in store. Just be sure to choose your selected “Look Inside” pages wisely. You only have a few seconds to grab attention. So, you want to make sure you choose sections of your book that will make readers want to read much, much more.
Promotion is key for book marketing across the board, so don’t just utilize Amazon and Amazon alone to garner attention. Instead, create free social media accounts or a website to help promote your story outside of the social media marketplace.
For example, you can create a Facebook or Twitter account to “tease” the release of your book before you officially publish it. Or create a stand-along blog that helps boost and supplement your story. Best of all, you can link to all of these outside sites on Amazon through tools like the Author Central portal.
Reviews are essential when promoting your book, and you’ll want to start with as many great reviews as possible when you first launch your book on Amazon. So, ask your friends, family members, and colleagues to read your book, and hop onto Amazon to share their thoughts shortly after you list your new title. Then, as your book grows in popularity, be active with your fans!
Respond to new reviews as they trickle in, and encourage folks to share their thoughts on your story. Word-of-mouth marketing is alive and well, even in the online realm, so the more people talk about your book and generate feedback, the better.
Listing your book may be pretty easy on Amazon, but getting people to notice you can be a challenging endeavor. Remember, too, that if this is your first foray in writing and selling a book, you don’t have to go it alone!
A partner publisher or book coach can also be a valuable asset for new writers needing a hand generating attention and marketing their book. They can help to ensure that the format of your book is correct. And they will find new and cost-effective avenues to promote your book on Amazon and beyond.
Asking for help from an experienced professional is a great way to ensure that your story is as successful as possible. Especially if you are not familiar with the self-publishing process.
Above all else, be proud of your work and status as a published author on Amazon! Writing a book is no small feat. Sharing your story with the world on Amazon and beyond is something to celebrate and be proud of.
Now that you know how to get your book noticed on Amazon, it’s time to share your story!
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