The Steps for Publishing a Book Are Easier Than You’d Think
Many new authors assume that one of the most difficult aspects of writing their story is publishing a book. But in our modern realm of self-publishing options, ample traditional publishing companies, and independent publishing, it’s easier than ever to learn how to publish your book. However, there are a few steps for publishing a book that new authors can follow to ensure that the process is as streamlined and simplified as possible.
Read on to uncover a step by step guide on publishing that will hopefully get your story in the right hands quickly.
The two main types of publishing routes for authors are traditional publishing houses and self-publishing. But there are also in-between options to explore, such as “partner publishers,” who will help with the technical aspects of the publishing process, such as formatting, cover design and printing.
As such, when you finish writing your book, you’ll want to determine the “type” of publishing you’ll want to pursue early on. This is because each distinct method requires different criteria to move forward.
Determining your preferred publishing method is a solid first step for any author who is ready to share their book, and will help define the next steps to come.
Whether you use a traditional publishing house or go it alone, editing is an essential step in the publishing process! Book editors are often discouraged by submitted manuscripts that have too many spelling or grammar errors. In the same vein, readers may be distracted if they have to trip over too any mistakes in a self-published book.
So review your book over and over, and be sure and ask friends and colleagues to take a look as well! A second, third, or even fourth pair of eyes is helpful in catching any mistakes you may have missed along the way.
You should also ask your proofreaders and reviewers to keep an eye out for “big picture” issues. These might be plot points that need a little work, or a character that could use some extra development. When you’re writing, and you know your story from start to finish, it can be easy to miss some big-picture issues. But a new reader who is unfamiliar with your story will be able to catch them.
A great title and an eye-catching cover design can make the difference between a book that is an international bestseller, and a book that lingers on the shelves. Come up with a few designs and title ideas, and ask your friends or fans for feedback in choosing the best one.
When it comes to the cover, new authors may find that they need a hand with the design process. Luckily, there are a number of freelance graphic designers on job search sites like Indeed or Upwork. They can help you come up with a stunning design at a price that’s attractive to you, and suits your budget.
If you are using a traditional publishing house or a partner publisher, then your editor and / or your publisher will do the heavy lifting for you when it comes to formatting.
If you are publishing your book on your own, you’ll find that there are a number of online tools that can tackle the little formatting details – like page numbers, margins, and chapter titles.
Check out popular book editing services for formatting assistance, like the online Reedsy Book Editor. Or you can hire a freelance copyeditor, graphic designer, and / or book editor to ensure your eventual book is as polished and aesthetically enticing as possible.
Once of the great aspects of the internet age for new authors is that it’s easy to craft a marketing campaign that is both far-reaching and budget friendly.
Start by creating social media pages dedicated solely to your book on common sites like Facebook, Instagram, and Twitter. You can even build a standalone website for your book through easy website builder platforms in a quick Google search. (Popular website builders include Wix, Squarespace, Weebly and GoDaddy.)
Do you intend to self-publish and sell your book directly to your audience? Then you’ll want to make sure that your fans have a way to purchase your book through your site, too, through a PayPal link or other shopping platform.
Finally, start crafting your marketing message! You’ll want to write a small but enticing blurb that explains what your book is all about, and why your audience will want to read it. Think about the “blurbs” you’ve read on the back covers of books that grabbed your attention. That is the style you’ll want to follow, with an emphasis on peaking a potential reader’s interest quickly!
In the days and hours leading up to your official launch, be sure and create some buzz, especially if you are self-publishing!
Submit a press release to local newspapers or applicable publications, start creating hype on your personal and professional social media pages. This way, you get a head start on spreading the word that your book will soon be on the virtual or literal shelves!
A little anticipation goes a long way in creating stellar book sales right off the bat, and it’s imperative to get the excitement about your new book rolling as soon as possible.
The publishing process may seem a little overwhelming at first, but the process will be well worth it for the rewards you can reap. With a host of traditional or partner publishing houses that are happy to connect with new authors, or publishing a book yourself, you’ll quickly discover that it isn’t as daunting as it seems.
Take your time, plan your book launch carefully, and do your research on your best options. In doing so, you’ll discover that your book can be shared and enjoyed with readers from all around the world.
The Book Bound experience is back, virtually, so join us online January 21-22 of 2021.
Register here to start on your book even quicker and let publishing a book bring you new success in 2021!